As gentle to the eyes as pure water. Leaves your baby’s hair smelling fresh and looking shiny. Soap-free and clinically proven hypoallergenic. Dermatologist-tested. Paraben-free. Baby’s delicate eyes need special care during bathtime. JOHNSON’S® baby shampoo is as gentle and mild to the eyes as pure water. This baby shampoo’s NO MORE TEARS® formula cleanses gently and rinses easily, leaving your baby’s hair soft, shiny, Menageable and clean while smelling baby-fresh.